Winter Shock and thoughts on sales excellence
Posted on February 17th, 2011The Perennial Debate… is sales excellence science or art? Is it about personality or tools? Is it about the face to face chemistry or is it about documented needs and solutions?
It’s really a circular argument that sales professionals argue to their own strength.
It’s really both.
I was confronted with weather shock three times in the past few months.
In November we spent a week in The Dominican. Wonderful sun and sea, only to return home to a winter wonderland!
In December we were on stage at a leadership conference in beautiful San Diego. Return home to a winter wonderland! Sunny San Diego to wintery Hockley Valley.
A few weeks ago we were in Cuba, beautiful sun and sand. Smack into winter wonderland!
I lived for over 25 years in a prime urban neighborhood in Toronto. Walking to great markets, restaurants, schools kids all over and dog parks. And no space.
Three years ago we moved to Hockley Valley, it really is paradise. It is one of the most beautiful parts of Ontario. We have an amazing home with logs, timbers and modern construction… airy in summer and cozy in winter. In less than 500 meters’ walk, we can be with our dogs in thousands of acres of pristine forest.
What does this have to do with sales professionalism and excellence?
First off, it gives me 45 minutes each time to reflect. And to reflect on my 2011 priority to re-engage my blog.
Secondly, I thought that the tools I use in clearing snow are not unlike the tools a great professional uses in the sales and relationship processes.
Two tools I use in clearing the several thousand square feet of snow are below.
Power and Finesse




Power: A perfect boy toy: lots of horse power, power steering, noisy, smelly.
Finesse: there are lots of times I don’t need a fuel hungry blunt instrument. I saw this a few years ago, it’s called a “wovel”… wheeled shovel. Even when I use the power tool, the job needs finesse to clean up the roughness and the edges.
We left with satisfied appetites from an amazing meal by the shore, taking advantage of the ocean’s fruit, an amazing meal of seafood and shellfish in sunny, hot San Diego. Then we landed in Toronto on the red-eye.
We landed in significantly sub zero weather and as we approached our lane we wondered if our trusty BMW all wheel drive coupe would make it up.
We did.
Coffee then snowblower. I love being outdoors. When I was a kid, I took great pride in cleaning the sidewalk in front of my parents’ shop.
Now we are preparing our home for a family Christmas with our first grandbaby. She won’t remember it but we will! All my kids are home from Australia and Asia for the first time in years, and we have a newborn in the house!
How could cleaning up the snow remind me of the role of a “producing leader”?
Getting your hands dirty… (or cold)
Using tools and personality
Power… the heavy lifting, leveraging technology… and finesse… “fit and finish”, leveraging personality and style
High tech + high touch completes the experience
The role of science and nature and art to fulfill the promise of our creator(s)
It’s never done… there’s a point that “it’s good” and send it or come back to it
Got to adapt to changing conditions… the new relationship (like fluffy new powder, skiing in it waist deep or like feathers on your shovel… corn snow that you need technique to turn… icy and harsh when you need sharp precise edges and technique, the challenge and exhilaration of expanding to bring value to new decision makers, like a mogul field you’ve never been in…)
Call to action for professionals who sell and build relationships:
Tools provide you with the potential for amazing integration of ease (leverage) and efficiency (no fuel other than human power and load/input).
Producing leaders…
How do you leverage and integrate power (tools/process) and finesse (art/style)?
How do you maximize high tech and high touch?
Do you rely on “face to face” and ignore the use of tools that keep you present when you are not
How do you maximize the clients’ memory effect and show them you are not the typical selling professional who is all face-to-face flash and are a professional who sells and can keep their recall of the value-added business dialogue vital, front and center?





