Worried about all the folks with fear running their lives right now. Saw this little article on Wikihow.com and liked it as a simple way to re-frame fear and scarcity and head for abundance. Our mindset is the most powerful thing we have in business, and happily, unlike the Dow Index, it’s in our control.
Always Be Opening
Our clients have challenges right now. Many of them are in shock or have been hit directly.
Many of our clients are tightening down. Many also know they need to look forward and be poised for positive possibilities.
What are you letting dominate your dialogue with your key clients and prospects? Fear or openings?
Opening to create new business
The Stop Selling and Do Something Valuableprinciple “Always Be Opening” is a principle that keeps business in flow even when scarcity seems to be shutting tight the doors. While pop culture versions of sales professionals often have them snarling “Always be closing” at each other, I have found time and time again the inverse to be vastly more effective. When you are focusing on continuous opening, rather than closing, no one has to protect themselves around you. Instead they are invited to play in the realm of possibility and exploration which doesn’t push for the final and sometimes “too early” commitment to buy in the conventional sales approach.
But isn’t commitment the point of doing business?
Well, yes and no.
Of course we ultimately want to do business with someone, but not at the expense of ramming the door down and forcing them to take us on.
We’re really talking about a MUCH higher order of commitment.
Seek commitment to positive business possibilities for your client.
In the safety of possibility, the potential client can relax with us, discuss their dreams, their fears, their needs and their desired directions. In the safety of possibility we can be a positive conduit in our speciality, helping potential clients dream, design and choose directions.
And the result? We are often either a) chosen right away to make that outcome happen or b) remembered as being particularly helpful and knowledgeable without being pushy and inappropriately aggressive and are called upon when the time is right to go forward (or at the very least we are the favourites of the bidding process).
Don’t forget - less on price!
I’m hearing stories about how on-the-ground folks are using Always Be Opening in these current tough times.
There’s a female professional services manager who uses the “Always Be Opening” mantra to present to new clients. She finds it keeps the door open - especially in her own mind - to remember that it’s about sharing needs and ideas rather than forcing an outcome.
There’s a search professional who talks knowledgeably about how 2009 is one to stay close to major clients, take them out to lunch every 3 months and listen to their woes and needs, staying close and ready for the burst of re-hiring in 2010.
Pair it up with Selfless Listening
Selfless listening is about listening without a secret agenda. It’s relaxing away from your immediate business needs and shifting all your attention on theirs. Selfless listening means being present to your client/potential client and letting the conversation truly be about THEM for that period of time. Selfless listening pairs well with the principle of “Always be opening”, because good listening is the heart of how to behave in an ABO manner. Good listeners - authentic listeners - will create openings all the time and will hear those small shifts in tone or details of insight that those rushing into the gap to sell something often miss.
Don’t lose sight of your own agenda. Just relax it for a bit. Your client will actually help you bring it back to yours because they value your selfless listening to theirs.
Clients don’t miss closers.
Who they love to meet with are openers, particularly ones who are in a realistic but positive frame of mind, who can support them in navigating these troubled waters and who can come up with multiple ways for them to succeed.