Walmsley & Co • LOGO
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Introduction

Growth Readiness

Leadership Effectiveness

Sales Excellence

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Focus, Fun, Execution & Results! We concentrated on processes and tools that
simplify to achieve what many specialized systems do –
in a more integrated approach.

— Steve Walmsley

Sales Excellence

Great sales. Great business relationships. Great results.

It’s all words. The same words that get used all the time: sales, service, relationships, consultative, value-based, and strategic. You know them all.

It’s all words. The same words that get used all the time: sales, service, relationships, consultative, value-based, and strategic. You know them all. But it’s more than words – what it’s really all about is behavior. It’s about acting on these words with purpose and vigor. It’s about building quality business dialogue. Customers value professionals who “work with us,” not “do it to us.” They commit to finding solutions and opportunities with specialists who have different experiences, products and skills and who bring a business mind, and a commitment to serve.

Our simplified and integrated approach is designed to establish a basis and process for solutions-driven business relationships that give clients what they really want.

We discover what your clients really want through a systematic approach to the sales process focused on achieving eight key goals to building client confidence as defined by our extensive client research and experience. Attaining and maintaining these client expectations is accomplished by utilizing your current strengths and results in sustainable, significant client relationships.

Over 20 years experience working with top-performers across North America has taught us what sales leaders want: a path to build on their skills and strengths, and process increase productivity now and build solid strategic relationships.

Sales as a discipline has changed. It’s about transactions - opportunistic and product-driven when appropriate - and it’s both systematic and strategic. Sales professionals need to adapt their approach when working with strategic needs and positioning complex solutions that are typically influenced by teams of decision makers. Sales is also about building a network of influence and building commitment broad and deep in a client organization.

Our Approach to Building Sales Excellence

The many specialized sales and service approaches available are impressive in depth and technique, but don’t translate well into realistic implementation. To build an approach that is effective we go beyond the conventional methods to build tools that meet our design principles of “simple yet powerful” and provide tools and approaches that are;

  • Easy to adapt
  • Engage and compel client-facing professionals and their clients
  • Facilitate new insight into client needs

Demonstrated results of the Walmsley & Co. approach include:

  • Consistent, repeatable sales practices resulting in valued customer interactions
  • Productive relationships with key decision-makers
  • Broader insight and awareness of client needs and opportunities to add greater value
  • Ease of measurement in management and coaching sustainable processes, sales and client relationships


Learn more about how we can help you.
Sign up for a newsletter, download any of our free helpful resources or contact us to find out more about our range of consulting services, seminars and workshops available.

 

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The Walmsley & Co tools are the best support for the base principles of my job. In sales it’s not about ‘killer instinct’ it’s about relationships and the need to build those relationships. It’s not about the actual tools as it is about the underlying stuff – the subtleties that work so well.

I thought at first the tools where about time management but they are not – it’s about effective communication. Sales aren’t easy – there is always stuff in the way – corporate dynamics, politics, product dynamics. The tools clears away the clutter to get to the heart of the deal. They aren’t that complicated to implement but through the tools relationships are built and maintained and anything that is not really relevant moves away. They keep you from be distracted on all the details and nuances of a situation.

David Williams
Managing Partner
Decoform Inc. (since acquired)

›› more testimonials