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About Walmsley & Co. | About Steve

Our sweet spot is working with smart, high functioning people. These people are committed to being professional in their work and businesses and they deliver smart, value-added services and products that can be tailored and adapted to many different and specific client businesses. It is a true consultative approach.

— Steve Walmsley

Walmsley & Co. is committed to helping you experience immediate results. Aligning employee focus with leadership vision through clear communication and good-will creates an organization that experiences success consistently – and that’s our goal.

Getting to where we are now has been a wonderful journey. It has taken 25 years in different roles and jobs – all the while listening and learning – to reach a point of purpose and clarity.

These are some of the principles of our work.

  • Don’t put me in an artificial world; make it a smaller, safer but real environment.
  • Let me mess around and try things, then try the “right” way and see how they both work – in what situations.
  • Don’t try to make me into the perfect model – I’m me and I want to use my style and strengths.
  • Work with me on positive calls; don’t confuse me with what not to do.

Then I added my business career. I “fell into” financial services and learned it from the ground up. I gained a very practical understanding of customers, operations and business. This was just before the age of the specialists and the MBA.

  • My approach as a consultant and as a coach:

Help, don’t harm. Observation is higher than thought. Listen before you do anything. Intervene carefully and considerately. Be minimally invasive. It’s not enough to be objective as a coach. Get really committed and passionate about your clients’ successes and the potential for more. You cannot move clients where they do not want to be moved.

Our work is about positive stretch, and enabling achievement. It is not remedial. Business has previously believed that top performers do not want to be coached and do not expect to be coached. Close your eyes and think about the top performers in your area of interest: golf, basketball, music, entertainment … would they seek support and coaching to keep their edge? Of course they would. Now, wouldn’t you rather coach them?

Our work is optimistic and progressive. Advance – build on the platform you have built – then advance again.

Working for larger firms was not aligned with my commitment to making a detailed, sustainable difference. I went along quietly, building insight and experience, creating methodologies that worked. Throughout much of the 1990’s, clients and professional friends encouraged me to publish or develop what I was doing into a product. But I was not prepared to bring something to market until I really felt I had something that was:

  • Unique, valuable and relevant
  • Reflected my commitment to engineering excellence, minimal footprint and design, maximal output and results, and
  • Helped people and businesses build momentum and adapt to changes in their environment.

That time arrived a few years ago. Now, our sweet spot is working with smart, high functioning people. These people are committed to being professional in their work and businesses and they deliver smart, value-added services and products that can be tailored and adapted to many different and specific client businesses. It is a true consultative approach.

I hope we have the chance to talk, or to meet, then work together.


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In my early years I was raised to teach. As a young man I found myself teaching sports to adults, many who were not athletic. I struggled with conventional methods for teaching, they were too boring and frustrating, that it would take too long, and that adults had limited time to invest in theory and drills. Then I accidentally put my adult learners into small-scale simulation environments.
Take tennis and golf, for example:
Rake away the whole court or all the variables of 18 holes and obstacles, together with carrying clubs and etiquette. Now just learn to swing and make contact in a safe, playful manner. Once I have hit the ball successfully – just made contact – then I have the basic sense of holding the club or the racquet and I can adjust. Small adjustments at first, play again, adjust more, then build more complex patterns.
It worked. Twenty years later, theorists and consultants began to name this method in business: “action learning”, “experiential learning”, and “adult learning”.

Steve Walmsley